Tower Hematology Oncology Medical Group Retains Seroka to Get Word about its services Out
Tower Hematology Oncology Medical Group (THOMG) in Beverly Hills, CA has retained a national marketing firm to inform the community about its cancer care services.
By sharon | February 08, 2011
Formed in 1991 as the result of a merger between two well-established medical oncology practices that had served the Los Angeles area for more than 10 years, THOMG offers the highest quality of medical care to its patients. The group’s team of diverse cancer specialists focuses on the full spectrum of oncology and hematology problems, becoming trusted advisors and partners through compassionate care, leading technology and quality service.
“Our group was interested in expanding our outreach efforts and attracting new patients through a multi-faceted marketing and PR strategy that would give us an updated look and help deliver our message as being a high-tech, high-touch cancer facility,” said Dr. Barry Rosenbloom, Managing Partner at Tower. “Our partnership with Seroka has been very beneficial in not only developing the most effective methods to reach our target audiences, but also in helping to provide the strategic and creative approach needed to reach our goals.”
“In the competitive healthcare industry, it is becoming more important for organizations like Tower Hematology Oncology to develop a comprehensive marketing and PR strategy that creates a strong image and brand that resonates with people,” said John Seroka, Vice President of Seroka’s Los Angeles office. “By partnering with Seroka, Tower is taking the necessary steps required to build on its existing presence in the community and showcasing all the unique qualities that set them apart from other cancer facilities in the area.”
The Tower Hematology Oncology Medical Group, in partnership with the Center for Radiation Therapy of Beverly Hills and the Tower Cancer Research Foundation, provides the highest quality medical care to its patients. With access to the latest research, technology and treatment options, the entire THOMG team is dedicated to compassionate care and service.
For more info on THOMG see
www.toweroncology.com.
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