New Celebrity Ads Launched TODAY In Support of Proposition 37
New Celebrity Ads Launched TODAY
In Support of Proposition 37
A ballot measure that requires simple, clear labels
Letting consumers know if foods are genetically engineered
By Brentwood News | November 04, 2012
Marisa Tomei, James Franco, Stacy Keibler, Minnie Driver, Brett Ratner, Trevor Plouffe, Tony Goldwyn, James Van Der Beek, Lisa Bonet, Mary Elizabeth Winstead, Eloise Mumford, China Chow, Molly Ringwald and more
Join Consumer Advocates for Safe Food and Water, sponsored by Food & Watch
In a New Series of Ads
to Make Genetically Engineered Food Labeling Mandatory in California http://fwwat.ch/voteYES37Videos
(Los Angeles, CA. November 2, 2012) - To combat the growing intensity of deceptive advertising blanketing California airwaves - funded by the giant chemical and food corporations opposed to Proposition 37 at an estimated $1 million a day - Consumer Advocates for Safe Food and Water, sponsored by Food & Watch (www.foodandwaterwatch.org
), has created a second big wave of viral Internet celebrity videos and TV ads as a plea to Californians to vote YES on Proposition 37.
As Election Day nears, the top myth being spread by the opposition to create confusion and doubt among voters is the fallacy that Prop 37, a measure to require that GE foods (GMOs) be labeled, will raise food costs. A new series of Public Service Announcement videos featuring Academy Award-winning and nominated actors along with other celebrities and California parents and their kids, takes the issue of cost head-on and reminds Californians not to fall for the food industry's deceptive scare tactics.
The featured PSA "Grocery Costs" stars Marissa Tomei, James Franco, Minnie Driver, Lisa Bonet and Mary Elizabeth Winstead telling viewers, "Large processed food companies have always claimed that giving consumers basic information about their food - using labels - would increase their grocery costs. And every time...it's been a lie. Now those same companies are at it again, making more outlandish claims that your grocery bill will skyrocket under Proposition 37-which requires labels for GMO's. Well IT's NOT TRUE! And we're fighting back...with the truth."
"Grocery Costs" along with another powerful spot entitled "I'm A Mom" will air on television across Los Angeles during popular shows like Good Morning America, Meet the Press and NFL games in the final days of the campaign. These videos and two other PSAs will also be shared virally through social media.
These videos are part of a larger series of videos released since October 15, 2012 by Consumer Advocates for Safe Food and Water. Those already featured include celebrities such as Danny DeVito, Bill Maher, Dave Matthews, Jillian Michaels, Emily Deschanel, John Cho, Glenn Howerton, Kaitlin Olson, KaDee Strickland and Kristin Bauer van Straten, as well as children describing the problems with GE foods (GMOs) and encouraging adults to vote YES on Prop 37.
The first series of PSAs have received over 310,000 online views combined and the overwhelmingly positive response led to a generous outpouring of individual donations to help expand the videos' reach further across television.
"Since the pesticide and junk food companies opposed to Prop 37 don't have the truth or public opinion on their side, they're spending about $1 million a day on ads attempting to confuse the public into voting against their right to know what's in their food," said Food & Water Watch Pacific Region Director Kristin Lynch. "While we may never be able to match our opponent's spending, we're hoping these popular celebrities and everyday moms and kids will help make this message viral so that every Californian realizes that a yes vote for Prop 37 is a vote towards a healthier, more transparent food supply for everyone."
Proposition 37 is a ballot measure that requires simple, clear labels letting consumers know if foods are genetically engineered. It was written with broad input from food groups, industry, science, legal and health experts and qualified for the November ballot with more than 1 million signatures from California citizens.
The series of PSA videos is part of a larger campaign that Food & Water Watch is waging nationally and Consumer Advocates for Safe Food and Water is waging throughout California in support of Proposition 37 and mandatory GE labeling. Consumer Advocates for Safe Food and Water's efforts include grassroots organizing that contributed to the LA City Council unanimously endorsing Yes on 37, 90 billboards throughout Los Angeles County, a $10,000 contribution to the California Right to Know campaign, efforts to attract and coordinate volunteers for phone banking and other campaign activities, and email notifications to its more than 60,000 California supporters.
Versions of the videos and more information about Prop 37 and Food & Water Watch's commitment to mandatory labeling of genetically engineered foods can be found at: www.voteyes37.com
Consumer Advocates for Safe Food and Water is the political action committee for Food & Water Watch. Food & Water Watch works to ensure the food, water and fish we consume is safe, accessible and sustainable. So we can all enjoy and trust in what we eat and drink, we help people take charge of where their food comes from, keep clean, affordable, public tap water flowing freely to our homes, protect the environmental quality of oceans, force government to do its job protecting citizens, and educate about the importance of keeping shared resources under public control. http://www.foodandwaterwatch.org
1. "I'm A Mom" FWW-LAP37-02Hhttp://fwwat.ch/Prop37Mom
2. "I'm a Mom v2" FWW-LAP37-03Hhttp://fwwat.ch/Prop37Mom2
3. "Blindfold" FWW-LAP37-04Hhttp://fwwat.ch/Prop37Blindfold
4. "Grocery Costs - James Franco" FWW-LAP37-05Hhttp://fwwat.ch/Prop37GroceryFranco
5. "Grocery Costs - Compilation" FWW-LAP37-06Hhttp://fwwat.ch/Prop37Grocery
6. "Grocery Costs - Compilation with Marisa" FWW-LAP37-07Hhttp://fwwat.ch/Prop37GroceryTomei
Comments to date: 2. Page 1 of 1. Average Rating:
7:26am on Monday, March 11th, 2013
WHAT?!! NO COMMENTS HERE YET?? Oooh, you must be moderating huh?! LOL. Thank you so much Nicole for puitntg out sooo many WONDERFULLY CUTE stamps for us!! They are so adorable and I WANT THEM ALL!! :)Girls, you all ROCKED these new stamps! :) Good luck to the winner!!
12:42am on Wednesday, January 9th, 2013
The California Jobs Initiative (CJI) or Prop 23 is an oil corporation farce and fraud. There is no ciocentonn, whatsoever, between greenhouse gas emission reduction and the loss of jobs. This notion is an insult to the intelligence of the people of California. In fact, there is job growth in the clean, renewable energy industry. Chevron employs 65,000 worldwide and CJI is not going to change this. The only jobs created by the oil industry are clean-up jobs after oil spills and deep water, blow-outs and pump-handlers jobs. CJI will make fantastic profits for the oil industry, increase air pollution, especially in communities around their refineries and there will not be lower gas prices. Valero, Tesoro and Koch Industries are super Enrons. Since when did the oil companies start to show any concern for the unemployed and their families and for small businesses?