Drybar
Drybar, a new professional blowout service has opened in Brentwood on the street level of Brentwood Gardens. It was recently named one of Entrepreneur Magazine’s 100 Best New Ideas of 2010.
By Paulina Firozi | October 30, 2010
To put it simply, Drybar is not a hair salon. It provides amazing blowouts in a fun, refreshing environment, at an afforable price of only $35. Their “menu” includes different styles to choose from, including Mai Tais, Manhattans and Cosmopolitans.
Its first location opened in Brentwood in February and has quickly become very popular. In the six months since its opening, it has provided over 14,000 blowouts. Drybar has also begun expanding to many new locations. A Studio City location opened in September. More stores are opening in West Hollywood, Pacific Palisades, Newport Beach, Dallas, Scottsdale and San Fransisco in the coming months.
Alli Webb, a long time professional stylist and pioneer of the “At Home Blowout” came up with the concept of Drybar after experiencing her own mobile blowout business. She, along with her husband, Cameron, a creative director at Secret Weapon Marketing, her brother Michael Landau, a former long-time marketing executive at Yahoo, and architect and designer Josh Heitler of Lacina Heitler Architects, decided to open in a neighborhood that had high demand for Webb’s mobile blow dry service.
“Our mission is not only to give women an amazing blowout but confidence as well,” Jenni Keene with Drybar’s Public Relations said. “Before Drybar, women had two not-so-great choices when it came to getting a blowout: begrudgingly pay $50-$100 at their regular hair salon or endure a less expensive experience at a discount chain.”
But Drybar gives them a great third option of an afforable salon-quality blowout. Their tagline says it all. No Cuts No Color. Just Blowouts. $35.
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