Malaky Adds to Phelps’ Online Media Expertise
The Phelps Group, a leading integrated marketing communications (IMC) agency in Santa Monica, announces that Arpy Malaky has joined the company as a Search Engine Manager as part of its growing Search Engine Marketing (SEM) capabilities.
By Kristen McCarthy | July 19, 2011
Arpy Malaky joins The Phelps Group as a search engine manager.
Most recently, Malaky was a marketing campaign manager for ReachLocal, creating and managing multiple paid SEM campaigns with Google, Yahoo! and Bing for a range of clients. Specializing in travel, finance shopping and personal services, Malaky was responsible for ensuring that campaign metrics were met through continuous optimization and monitoring.
Previously, she served as an internet marking coordinator at RazorGator, assisting with the company’s paid search campaigns, as well as playing a vital role in the expansion of its keyword portfolio and ad testing, resulting in improved campaign performance.
Malaky holds a bachelor’s degree in business administration from California State University, Northridge, and a master’s degree in global marketing communication and advertising from Emerson College. She will be serving a range of agency clients, including Public Storage and will serve as an overall search resource for the agency. In her spare time, she enjoys hiking and spending time with family.
About The Phelps Group:
Based in Santa Monica, CA, The Phelps Group is one of the largest independent marketing communications agencies on the West Coast and is recognized as one of L.A.'s "Best Places to Work.” The company is recognized for its ability to truly integrate marketing strategies, public relations, on- and off-line advertising, promotions and Hispanic communications.
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